from my school assignment about cross media campaigns

Cross media campaign concept inspired by an problem from newspaper article (see below). This assignment was a school assignment to learn more about campaign concepting and cross media campaigns.

The problem that inspired me was that people don’t feel themselves important anymore and that they want to be seen and heard. To voice this problem we had to link a brand to this problem. The brand I chose was Only.

The campaign is called “Only for you” and has the compliment cards as main product that will be spread as boomerang cards. The cards must be passed on as a compliment for a friend, cousin etc. With the card you will also get information about the vip-contest.

The campaign also has mirrors as posters, television adverts and a banner for the website.